Edit Amazon Product Titles
Edit your Amazon product titles and Item Highlights right from Carpe Inventory IQ — one listing at a time or your whole catalog via CSV — with live character counters that keep every edit inside Amazon’s rules before it ever leaves the page.
Amazon’s title format: 75 + 125 characters
Since July 27, 2026, Amazon splits what used to be one long product title into two fields. The title holds up to 75 characters. Item Highlightsholds up to 125 more, shown just below the title in search results and on the product page, on desktop and mobile. Both fields count equally for Amazon search — moving detail from your title into Item Highlights doesn’t hurt discoverability.
Titles over 75 characters are being rewritten by Amazon’s automated systems — gradually, without you doing anything. Brands enrolled in Brand Registry get a 14-day window to review the rewrite in Seller Central; everyone else gets no review at all. Editing your titles yourself, before Amazon does, is how you keep control of them.
You’ll find the editor under Channels → Amazon → Product Titles. Everything on that page is Amazon-only: your changes go to your Amazon listings and nowhere else — never to your SKU names, your storefront, or any other channel.
Editing a listing
Every listing shows its title and Item Highlights with a live character counter on each field. Stay under the limits and the counters stay quiet. Go over 75 on the title (or 125 on highlights) and the field turns red, the reason appears under it, and Save is disabled until you shorten — nothing over-limit is ever sent to Amazon. Pasting long text is fine: the field shows everything you pasted so you can trim it deliberately.
- Exactly 75 characters with Item Highlights filled in saves normally, but you’ll see an amber note: some brands have reported Amazon accepting exactly-75 titles inconsistently, so 74 is the safest length when highlights are in use.
- Symbols like ® or accented letters show a small byte count next to the character count. If Amazon ever rejects a title that looks within limits, that number is usually the explanation.
- Brand name: Amazon recommends keeping your brand name in the title, and titles without it may be edited by Amazon’s automated systems to add it. If your brand isn’t in a title, you’ll see a quiet note — it never blocks saving, because carrying the brand in Item Highlights instead is a legitimate choice.
After you save, the change typically appears on Amazon in under a minute. The status column follows along on its own: Pending while the app confirms with Amazon, then Liveonce the listing shows your new title. If Amazon acknowledged the change but isn’t showing it yet, you’ll see Submitted — not yet reflected — most common on shared listings where another contributor’s content can take precedence.
When Amazon changes a title you set
Amazon can and does edit listing content on its own — automated rewrites, brand-name insertion, or another contributor’s version winning on a shared listing. Once you’ve set a title through Carpe Inventory IQ, the app remembers what you submitted and compares it against what Amazon actually shows every time listings are refreshed. If they differ, the row is flagged Amazon modified, with your version and Amazon’s side by side and a one-click Re-apply my title to put yours back.
The Refresh from Amazonbutton re-reads your listings on demand — useful before a bulk editing session, or any time you want to check whether Amazon has touched anything.
Bulk editing with a CSV
Export CSV downloads every Amazon listing with its SKU Code, Amazon SKU, ASIN, current title, Item Highlights, and the current character count of both fields. Edit the titles in your spreadsheet, then Import CSVthe same file back. Before anything is sent, you get a preview: how many titles will change, how many rows are unchanged (skipped automatically), and a line-by-line list of any problems — unknown Amazon SKUs, duplicates, over-limit titles. Problem rows never block the good ones. Then the update runs in the background with a progress bar, and a typical catalog of a few hundred listings finishes in a couple of minutes. If Amazon rejects any row, you’ll see exactly which listing and why, in plain language.
Which columns matter on import
- Required: Amazon SKU (how rows are matched) and Amazon Title.
- Optional: Item Highlights. Leave the whole column out and your existing highlights are kept untouched; include the column and blank a cell to deliberately clear that listing’s highlights.
- Ignored: SKU Code, ASIN, and the two character-count columns. They’re there to make the spreadsheet readable — missing or stale, they never cause a rejection.
Spreadsheet tip: the exported character counts are a snapshot — the moment you edit a title, they’re stale. Replace them with a live formula so you can see counts as you type: =LEN(TRIM(D2)) in Excel or Google Sheets, pointing at your title column. The app trims surrounding spaces before counting, so TRIM keeps your spreadsheet honest. One caveat: Excel counts an emoji as 2 characters where Amazon counts 1 — the import preview’s count is the authoritative one.
Imports are limited to 5,000 rows per run, with one import running at a time.
Good to know
- Title editing works for both FBA and FBM listings — listing content belongs to the Seller SKU regardless of who fulfills it.
- If your Amazon channel is in Read-Only mode, the page shows your titles but can’t push changes — the same safety rule that protects your inventory during onboarding. Switch the channel to Full Sync to edit.
- If a listing says it needs a refresh before editing, click Refresh from Amazon once — the app needs each listing’s Amazon product category on file before it can submit title changes for it.
- On shared listings, Amazon treats your title as a contribution. A change can be accepted but not displayed if Amazon prefers another contributor’s content — that’s an Amazon rule, and it shows up honestly in the status column rather than pretending the change went live.
Questions the page doesn’t answer? Check the FAQ or ask the Help Assistant.